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Photo © The National Lottery

News & Press

Making headlines in Barking & Dagenham

Awards, TV appearances, press coverage and tips from our blog. Here's what the KDC family has been up to.

Elvire holding her National Lottery Game Changer award

Photo © Brian, Finally Shoots

Featured story

New Year's Eve 2024

Elvire is a National Lottery Game Changer!

Eight of our dancers took to the stage at The National Lottery's New Year's Eve Big Bash on ITV1, with a routine choreographed by Koby Turner and Malachi Lewis. Elvire thought she was just there to watch them perform.

Instead, Fleur East revealed that Elvire had won the National Lottery Special Game Changer Award, and the award was handed to her by her dad. Backstage, our dancers even got to meet KSI.

"Having my dad present me with the award was such a beautiful and emotional surprise."Elvire, speaking to The Voice
Read the full story

Celebrating with the crew

Kids crew pointing at Elvire and her award Elvire hugging young dancers while holding the award Teen crew cheering as the award is lifted Elvire with the senior crew and the award

Photos: Brian, Finally Shoots

"Watching them get up in front of so many people and seeing it televised is a memory and an opportunity we will never forget."
Parent of a dancer aged 8–11
"My biggest highlight? Performing for The National Lottery on ITV and meeting KSI."
Dancer, aged 8–11

IN THE PRESS

What people are saying

Elvire Mavusi Matu at the ITV News studio
Elvire at ITV News
ITV

ITV News

20 December 2024

Elvire on ITV News

ITV News invited KDC's founder, Elvire Mavusi Matu, into the studio to talk about Konverse Dance Crews (KDC) and its work in Barking & Dagenham. She spoke about the impact of National Lottery funding on the local community, and about her National Lottery Special Game Changer Award, given to just 30 people across the country.

She also talked about the surprise moment her dad presented her with the award, on The National Lottery's New Year's Eve Big Bash on ITV1 and ITVX, where KDC's young dancers performed.

Elvire in the ITV News studio
In the ITV News studio
Elvire with KDC team member Vineece at ITV News
Elvire with KDC team member Vineece

The Voice

May 2025 · by Vic Motune

Sky's the limit for Elvire

A full-page feature on Elvire's journey, from starting KDC at 14 on the Gascoigne Estate to winning a National Lottery Game Changer award, and her plans to welcome even more people through our doors.

"There's so much talent in Barking and Dagenham. Putting young people on a platform to showcase that creativity is so important."
Read in The Voice, May 2025 issue

Barking & Dagenham Post

19 May 2025 · Charity

Konverse Dance Crews founder named among UK's "next gen game changers"

The National Lottery names Elvire one of the UK's next generation game changers for creating safe spaces for young people in east London, through free dance sessions, paid training and qualifications.

Read the article
The KDC team and dancers sitting on the stage at Eastbury Community School

In schools · 2023

Back to Eastbury!

In 2023, Elvire went back to her old secondary school, Eastbury Community School. She was joined by team members Koby, Doree and Belucha, who also went to Eastbury, along with KDC dancers and fellow Eastbury alumni Allegra and Luena, and KDC alumni members Fifi and Tiesha. Together they led the school assembly with a presentation about KDC and a live performance, showing students where dance can take you.

The Voice · 3 November 2021Shortlist for London Sport Awards announcedElvire shortlisted for Inspirational Young Person of the Year. Salvationist · 22 April 2023Passionate konversation!Elvire tells the Salvationist about starting KDC at 14, ahead of our High Council performance. Barking & Dagenham Post · 2020Empowerment awards celebrate inspirational women in the boroughElvire named Young Woman of the Year at the Women's Empowerment Awards.

As seen on ITV News, ITV1 & ITVX

The Voice

Barking & Dagenham Post

The National Lottery

Salvationist

London Sport

THE KONVERSE BLOG

Stories and tips for dancers

8 January 2025 · 3 min read Game Changer: Elvire Mavusi Matu awarded by The National Lottery Konverse Dance Crews perform at the National Lottery New Year's Eve Big Bash, and our dancers meet KSI backstage. Read more 25 March 2023 · Tips Mix like a pro: top 5 free UK software options for dancers Five free UK software options dancers can use to mix their music or soundtracks. Read more 20 March 2023 · Tips Perform like you mean it: 3 ways to improve your facial expressions Three simple ways dancers can bring more expression and energy to their performances. Read more £ 17 March 2023 · Funding Fundraiser: how to easily raise funds for your dance club or sports group How you can easily raise money for your dance club, sports group or event. Read more Grants 13 March 2023 · Funding I'm a dancer looking for grants: 5 funding options for UK dancers Five dance funding opportunities to help you achieve your dreams and take your dancing further. Read more 1 March 2023 · Careers How can I make money as a dancer? 4 ways UK dancers can earn It can be tough to make a living through your art. Here are four ways UK dancers can make money. Read more